Ethical Tourism Recovery in Arctic Communities -survey results
Vilhelmiina Vainikka1, Rosalind Bryce2, Bobby Macaulay2
1 University of Lapland, Department of Tourism Research
2 University of the Highlands and Islands, Centre for Mountain Studies
ETRAC (Ethical Tourism Recovery in Arctic Communities) is a Northern Periphery and Arctic Programme initiative, led by Karelia University of Applied Sciences, Finland and involving the University of Lapland, Finland and the University of the Highlands and Islands, Scotland.
The project consortium researched what impacts COVID-19 -pandemic has had on tourism stakeholders, what have been their coping strategies and opportunities as well as what is required for the future in terms of enabling ethical tourism recovery. The project continues the work of the lead partners from four previous NPA projects – ARCTISEN, W-POWER, SHAPE and SAINT. The full report of this study can be found from https://etrac.interreg-npa.eu
During the project a survey was distributed among the tourism stakeholders. In total 38 responses were received from Finland (21), the UK (10), Canada (2), one each in Belgium, Greenland, Iceland, Ireland and Russia. The most common types of respondent were SMEs or start-up businesses (10) and higher education or research institutions (9), followed by NGOs and interest groups (7), business support organisations (6), Destination Management Organisations (DMOs) (6) and other types of tourism enterprise (5). In addition, small group discussions were facilitated at the kick off webinar of the project for the participants (appr. 20).
The results of these will be summarized in the following.